Legal services are becoming more commercialized, and there is more competition in the legal field than ever before. The layout of your website as a whole and the design of each page need to be interesting. This has made it more important for lawyers and law firms to stand out from the crowd.
Website design companies get tens of thousands of dollars from big companies. Smaller businesses did not have a big budget. In reality, it is possible to make a great website for much less money.
Contents
- 1 1. Consider a Fresh Design
- 2 2. Don’t Stuff your Website
- 3 3. Be Proud of Your services
- 4 4. Audience hates buffering
- 5 5. Maintain a Uniform Design Style Across the Entire Website
- 6 6. Website Structure
- 7 7. Don’t worry too much about your domain
- 8 8. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- 9 9. Content that’s good
- 10 10. Test User Experience
1. Consider a Fresh Design
Your website shows what your brand is like. So, it’s the first thing people see. If you use a pre-made design and your website looks like hundreds of other businesses on the Internet, you will miss the chance to stand out. You could also think about these top branding agencies.
Tell the agency to make a website that doesn’t look like most legal websites, which is a good thing. Don’t forget the impression you want to leave on your audience and potential clients.
2. Don’t Stuff your Website
Don’t put too many words and pictures on your homepage. Take out everything except the most important text and pictures you want people to see. Many businesses make the mistake of trying to put too much information on their homepage, which causes confusion and gives users a bad experience.
Keep in mind that some of your visitors may be using laptops and phones to access your site, so try to avoid making pages with complicated features or huge display sizes. Make sure your logo is made by a professional while you think about how to lay out your website.
3. Be Proud of Your services
You do something for people. Make sure that the service stands out on your homepage. When potential clients go to a law firm’s website, they are looking for two important pieces of information: a list of the services the firm offers and pages with information about the lawyers who work there. You only have a few seconds to make a good first impression.
4. Audience hates buffering
If your website has a lot of graphics, you need to make sure you have the right infrastructure and bandwidth to support the graphics. You can make your site load faster by using a good host and keeping the design simple.
The plan with the lowest price per month might not always be the best deal. It might be cheap, but it’s also likely to be dangerous, slow, and unreliable.
5. Maintain a Uniform Design Style Across the Entire Website
Keep the design and navigation of your site consistent. Don’t make different pages of your website look different from each other. All of the pages should look and be laid out the same way. Website design companies get tens of thousands of dollars from big companies.
Read More: 10 Best Viral Video Content Curation Websites
6. Website Structure
Search engines like websites that are well-organized. People also like websites that are easy to find their way around. People also like things that are well put together. Keep in mind that when potential buyers visit your website, they are often looking for specific information.
Keep the number of fonts and colors of text to a minimum, but use color to draw attention to the most important information. Not to confuse you, but to make a point. Also, keep in mind that most people won’t read something if the headline above it doesn’t catch their eye, so pay attention to strong headlines.
7. Don’t worry too much about your domain
Avoid using long domain names. Even if your company has five listed equity partners, you don’t have to put all of their names on your domain. It’s easier to type and remember a domain that is short and clear.
Consider how people and search engines will read the URLs on your site. When you can, give your URLs and titles names that sound natural. Website design companies get tens of thousands of dollars from big companies.
8. Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
When a law firm works on one marketing campaign, it usually means putting less effort into other ones. Both search engine marketing and search engine optimization are very specialized topics that take a lot of time to learn. SEO/SEM can give lawyers and law firms a lot of power, so it’s important not to ignore it.
9. Content that’s good
Good content is liked by both readers and search engines. In fact, bad content could make people leave your site quickly. Don’t forget to read the headlines. They draw people in and make them stay.
Study the companies you admire and the ones that are doing well against you. Check out their sites. Check out how they talk about their services to clients they already have and those they want to get. Look at the site’s colors, and tone, how it uses images, drawings, and pictures, and how it is put together as a whole. Don’t be afraid to use colors that stand out.
10. Test User Experience
People who visit your site should have a great time. Getting direct feedback from customers is a good use of time. You know too much about the project to be able to handle it alone or with your own team. Tools like Crazy Egg are great for user testing, which is good news.
Last words
The layout of your website as a whole and the design of each page need to be interesting. We hope that these best practices will help you make the best website you can, whether you want to use a website redesign service or start from scratch.